Prior to 2010, Nokia was the market leader. However, since then competition emerged in the Asia Pacific region with brands such as Micromax, Nexian, and i-Mobile and chipped away at Nokia’s market share.

Android powered smartphones also gained momentum across the region at the expense of Nokia. In India, their market share also dropped significantly to around 31 percent from 56 percent in the same period. Their share was displaced by Chinese and Indian vendors of low-end mobile phones.

In Q1 2012, based on Strategy Analytics, Samsung surpassed Nokia, selling 93.5 million units and 82.7 million units, respectively. Standard & Poor’s has also downgraded Nokia to ‘junk’ status at BB+/B with negative outlook due to high loss and still declined with growth of Lumia smartphones was not sufficient to offset a rapid decline in revenue from Symbian-based smartphones over the next few quarters.

Top Five Worldwide Total Mobile Phone Vendors, Q4 2012

  • Samsung
  • Nokia
  • Apple
  • ZTE
  • LG

Other manufacturers outside the top five include TCL Communication, Lenovo, Sony Mobile Communications, Motorola. Smaller current and past players include Karbonn Mobile, Audiovox (now UTStarcom), BenQ-Siemens, BlackBerry, Casio, CECT, Coolpad, Fujitsu, HTC, Just5, Kyocera, Lumigon, Micromax Mobile, Mitsubishi Electric, Modu, NEC, Neonode, Openmoko, Panasonic, Palm, Pantech Wireless Inc., Philips, Qualcomm Inc., Sagem, Sanyo, Sharp, Sierra Wireless, SK Teletech, Soutec, Trium, Toshiba, and Vidalco.

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