If you don’t already own a BlackBerry, you will not want this phone. And if you do, you still might not want it, even if it may very well be the “best BlackBerry ever.”

What is BlackBerry?

The most exceedingly common observation about the Torch is that it’s very much still a BlackBerry. Despite the gloss-speckled new BlackBerry 6 software, despite the retro-quirky slider anatomy, it’s a BlackBerry. Well, what is a BlackBerry?

BlackBerry, in the beginning, was a glorified two-way pager. It’s slowly evolved from that decade-old core into what it is today. Like Microsoft Office, a lot of people might use it at home, but it’s mostly designed for its corporate base. What BlackBerry tends to be good at, and what BlackBerry users love about them clearly exposes those corporate-tinged roots: well-designed hardware keyboards, push email (routed through RIM’s servers), BlackBerry Messenger (a robust, addictive BlackBerry-to-BlackBerry instant messaging service), communications security and encryption (see: Obama, Saudi Arabia, UAE). What it’s not been good at: basically everything else. I mean, if you want to highlight the philosophical difference between RIM and say, Apple, consider that RIM CEO Mike Lazaridis brags about how carriers love BlackBerrys because they conserve bandwidth, while Apple told AT&T to screw itself when the carrier suggested making the YouTube app less awesome for users by eating less data.

When you see that for the first time since 2007 BlackBerry is not the top-selling smartphone platform in the US, RIM’s looming problem seems a lot loomier. The Torch and BlackBerry 6 are RIM’s effort to avoid the same kind of fate Windows Mobile suffered by ignoring regular people and leaning too much on corporate IT departments to keep them in business, especially when Apple and Google are making inroads into the workplace.

That’s a lot of context to swallow, but understanding the DNA and RIM’s incipient existential angst is the only way to understand the Torch: It’s like Two Face, but even less focused. Is BlackBerry 6 a touchscreen OS? A trackpad and keyboard OS? Mostly for business users? Regular people? It’s not quite sure, and the results can be pretty messy. The psychological split is real, and its imprint dominates nearly every aspect of the phone. FWIW, I’m looking at the phone purely from the role of a consumer—if your boss or IT department is handing you the phone, it’s not like you’ve got a choice anyway. Just thank them for giving you this one.

This is how you put together a phone

Not to rely too much on the trope that the Torch is “like a BlackBerry,” but the overarching industrial design and build really is just like everything else RIM has produced over the last year, simply evolved into a chromier slider form factor. While it works, almost shockingly well, because so little else has changed there’s a sense of the uncanny, a subtext of indecision surrounds the whole design.

The Torch is as well-built as you could realistically want a phone to feel. The sliding action is smooth, perfectly balanced in the amount of effort it requires to shoot the screen up over the keyboard. It takes a push, and then it zips along the track until it clacks, satisfyingly. And it feels like you can do it 10,000,000 times. The rippled back is the right amount of rubbery, not so much it makes you hands feel weird, but textured enough the phone will never slip from even gross, clammy hands. The only issue is that the lock button on the left corner of the phone is too easy to trigger, so I pulled the phone out of my jeans pocket, an email half-filled out with jibber jabber or random phone number partially dialed, more often than I would’ve liked to.

The keyboard, ripped from the Bold 9700 is stereotypically fantastic, clicky and ergonomic. It is still one of the best keyboards on any phone out there. The optical trackpad is a suitable trackball replacement, but most of the time, I simply wondered why it was there, since there’s a much bigger surface to manipulate—the 3.2-inch screen—right above it.

The screen is a dealbreaker

After nearly a year of staring at screens packed with pixel counts of at least 800×480, the Torch’s low-res 480×360 display is a grisly sight. It’s like going back to standard definition after a year of HD, and then having a wet fabric softener sheet shoved in between my eyeballs and the screen. Text looks ugly and jaggy compared to the Droid or iPhone. Websites are grosser. Pictures less detailed. It’s almost a cruel joke AT&T’s playing on RIM, knowing it’ll be on pedestals mere feet away from the vastly better screens of the iPhone 4 and the Samsung Captivate. It’s unbelievable that anybody’s flagship phone in 2010 has a display this low rent. Even if you were absolutely determined to buy a new BlackBerry phone, you should wait for one with a better screen.

Needs more guts

Like the display, the Torch’s brains are straight out of 2008. It quickly becomes apparent that the 624MHz processor is too slow. It often hangs and stutters moving from app to app—say from messages to Twitter to Facebook and back to the home screen—pinch-zooming in the browser, or sometimes even moving from app drawer to app drawer on the home screen (the latter less frequently, but it definitely happens). That’s even with 512MB of RAM, the same amount as the iPhone 4, Nexus One and other modern phones. Even if you found the performance acceptable (which, if you’ve spent time with an iPhone 4 or Android 2.2 phone, you won’t after about 10 minutes), it means that there’s not a lot of headroom for more advanced capabilities down the road: The guts seem like they’re being pushed to their max already.

Camera and video

The five-megapixel camera is disappointing, to say the least, even if the software interface is mostly pleasant and mercifully simple, while offering a metric crapload of scenes like a real point-and-shoot, from portrait to party. The only real software drag is that there’s no tap to focus, so the easiest way to get creative with depth-of-field or focus on something off center is to half-press the convenience to focus, then recompose the shot. It’s the photos and video themselves that disappoint. While they don’t lack for detail in daylight, photos do tend to be undersaturated, and at night, the low light performance is pretty lacking. Video, a mere 640×480, doesn’t make up for the lower resolution with higher quality, as you can see. (You can see the full set here.)

Calling, networking, battery life

The Torch’s battery life is up to BlackBerry par, which is to say, thoroughly excellent. I’m talking a day and half of moderate usage, and a day of heavy plowing, without a recharge (granted, I didn’t use GPS very often because I didn’t like AT&T’s map application). Calls are loud and clear, though I noticed a subtle, high-pitched reverb—not quite an echo—in the earpiece whenever I talked, on multiple phone calls. Reception wasn’t noticeably bad, but coming out of the subway more than once it took a few minutes to switch from EDGE back to 3G, and people more invested in the signal bar display might be nervous that it’s apparently quite sensitive—even as I’m typing, it’s bouncing between 4 and 5 bars like an ADHD child who’s just been handed a giant box of Nerds. But no serious complaints.

The software: It’s schizotastic

If the Torch’s dual nature hinted at BlackBerry’s psychological discord, BlackBerry OS 6 crystalizes it in a melange of glossy plastic, blue gradients, smoky shading, dull grays and white screencapes. It’s largely a mess.

Like Android, BlackBerry OS 6 will ostensibly support phones with and without touchscreens, which means that unlike iOS, Windows Phone 7 or webOS, it’s doomed from the outset to a lack of clarity. RIM has more or less embraced that fact, so proliferation, a scattershot explosion of choices, seems to be the operating principle. Sure, there are a million ways to accomplish any one task, but it means there’s no obvious right way to do it either. It’s conceptually slippery.

Examples! The front end of the interface is glossy, stylized, and not un-pretty. Dive into an options menu and it’s like being hurled back into Palm OS circa 2005. It’s highly incongruous. Or, more fundamentally, the way BlackBerry OS 6 integrates social networking, as most modern phones are wont to do. As you might’ve seen, it does this in a couple of ways. There’s a social feeds app that, as you might expect, pulls in feeds from Twitter, Facebook, BBM, RSS and more, creating a single stream, so you don’t have to dive into individual apps. The official Twitter and Facebook apps are baked into the OS as well, and they plug into the central notifications system and universal inbox. So, when there are new items in your Twitter or Facebook stream, you’ll get a message in the universal “messages” inbox (which collects emails, texts, etc.) that you have new feed items waiting; there’s the social feeds app; and there’s the individual apps for Facebook and Twitter. If you have actual Facebook or Twitter messages, like a DM, they’ll show up in the universal inbox and in the main notifications display on top of the homescreen. The only way to clear the messages count is to dive into the actual apps and read them—the social feeds app won’t work for this. Like I said, it’s messy, and at least initially, confusing, even though the idea of a single stream or inbox sounds fantastic. It’s the implementation that fails.

The homescreen feels conceptually muddled too. Rather than going for a full desktop with definable shortcuts and widgets all over the screen, like Android, it blends a drawer system with a half-desktop metaphor in a way that’s less than natural. A handful of icons are visible, which can be dragged up, like a drawer opening skyward, to reveal more icons—apps or now, contacts—hidden below. When the drawer isn’t “open,” most of the screen is wasted space, just an expanse of wallpaper between the four visible icons and the status bar above. Flicking left or right takes you to a different “drawer” (or “panel,” in Android parlance). Each one is a section, like frequent apps, media apps, or downloaded apps. Oh, one interesting point is the pause RIM has inserted into sliding between drawers. It registers your flick, takes a second, and then moves to the next drawer. It’s an odd behavior, but so consistent it has to be deliberate. At the top is one of the more useful aspects of the homescreen, a notifications window like Android’s—touching it drops down a list of messages and events from email or Twitter or whatever.

Universal search is awesome, and very much what it should be. If there’s one thing done truly well, interface-wise it’s universal search. Start typing for a contact, an app, a song, an email, whatever—it’ll pull it up, or offer to search the web, YouTube, App World and others. You can basically bypass the rest of the interface for getting to something, at least a good portion of the time.

The touch keyboard is passable, but I don’t think you’ll ever use it over the real one. Otherwise, why did you buy this thing?

The BlackBerry 6 browser, now running on WebKit, is mostly on par with what other phones are offering—since they’re using WebKit too—but not exceptional. The interface is cleaned up, and better, with a combined search/address bar. It rendered most pages the way it should (albeit still with no Flash), though in real world testing over Wi-Fi, it never beat an iPhone 4 on the handful of pages I tried, like Giz. Pinch to zoom can be laggy, particularly if a page is still loading. It is predictable and can be fairly smooth, once everything’s loaded. (Oddly, the whizzy effects to twirl between tabs never stuttered.)

Email also uses WebKit for HTML rendering now, and while the perks of BlackBerry are still there—hello, push Gmail—there are subtle annoyances, particularly when it comes to Gmail. For instance, a threaded conversation doesn’t show the sender of the email, simply the number of items and the subject. Moreover, for most people, the split between the phone’s inbox and the server’s—which doesn’t exist with standard IMAP implementations, or a Gmail app—feels awkward. The app itself is conservative, aesthetically. There’s a way to make email beautiful and functional; Windows Phone 7’s proven it. The allure of BBM as the be-all, end-all of mobile instant messaging is slightly diminished as well, given that Google Talk for Android accomplishes most of what I’d want it to do, and crosses the boundaries between phone and desktop.

The music and video apps are indeed nicer, even if RIM’s implementation of perma-Cover Flow is gratuitous. Say you have an album queued up—above the player interface is a carousel of album art, repeated 10 times, or however many songs are on the album. You can flick through to jump to whichever track you want, but seeing the art repeated over and over is just odd. (I didn’t get to test wireless desktop syncing, the feature I was most exciting about, unfortunately.)

It’s strange that RIM sacrifices its own software at the whim of a carrier deal. BlackBerry Maps has been refreshed and made better, but you can’t actually use it. You’re stuck with AT&T Maps, which is slow and made me yearn for Google or Bing Maps. (You can sneak a peek at BlackBerry Maps if you try to preview your location inside of BlackBerry Messenger after sharing it. I wish I could’ve actually used it.) There’s even a separate AT&T AppCenter, which wasn’t quite working when I tried to access. Are people supposed to use the newly better BlackBerry App World (with carrier billing), or AT&T’s AppCenter? Other crapware includes AT&T Navigator, AT&T YellowPages, to start. It’s kind of an odd message to developers, whom RIM needs, in a way. BlackBerry’s become a distant priority behind iOS and Android for many, and a lot of the apps that are cross-platform are grossly inferior or straight up ugly on BlackBerry. (I’m thinking of Facebook and Foursquare, in particular.)

What it all means

The distillation of this grand mishmash of observations and scenarios is this: BlackBerry isn’t good enough anymore if you’re comparing it to other smartphones. What does it dobetter than the rest? That’s the fundamental question. And the answer is that for most people, in most situations, compared to Android and iPhone, not a whole lot.

People who love BlackBerry exactly the way it is will like the Torch and BlackBerry 6, because it’s pretty much the same. It offers a lot of marginal improvements in a lot of places—like the browser—even if it makes a mess of some things. That said, in a few months, they might like it a lot less. Nielsen numbers show that half of BlackBerry users are thinking about switching. This won’t change their mind. And even with all of those corporate accounts locked down tight, it’s hard to say that’s not a problem.

Maybe RIM’s too big, too entrenched to build the kind of phone that’ll make people want a BlackBerry again. But they could’ve at least given the damn thing a better screen.

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Written by soumailaadamou

Find More BlackBerry Articles

BlackBerry 9800 Torch Unlocked Phone with 5 MP Camera, Full QWERTY Keyboard, 4 GB Internal Storage, and Slider Card Slot Up to 32GB – International Version with No Warranty (Black)

  • This unlocked cell phone is compatible with GSM carriers like AT&T and T-Mobile. Not all carrier features may be supported. It will not work with CDMA carriers like Verizon Wireless, Alltel and Sprint.
  • Next-generation messaging powerhouse with 3.2-inch touchscreen, slide-down QWERTY keyboard, and BlackBerry 6 OS
  • Wireless-N Wi-Fi; 5-megapixel camera/camcorder; 4 GB internal memory; microSD expansion; Bluetooth stereo music
  • Up to 5.8 hours of talk time, up to 432 hours (18 days) of standby time; released in August, 2010
  • Wifi
  • 5mp camera
  • Card slot
  • Qwerty
  • Smartphone

The Blackberry Torch 9800 features the new Blackberry 6.0 OS for high-efficiency browsing, a slide-out QWERTY keyboard, all the email and messaging functions one expects from a smartphone, a 5MP camera, 3G and the usual user-friendly features and performance one would expect from Blackberry. It has integrated social networking apps, Wi-fi, 3G GSM, Quadband Music and Video playback, OEM, Built-in speakerphone, Stereo FM Radio, Bluetooth v2.1, SureType technology, Tethered modem, Blackberry 6 OS.

List Price: $ 699.00

Price: [wpramaprice asin=”B004C049JC”]


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