Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers – which raises significant privacy and security concerns.
Prior to 2010, Nokia was the market leader. However, since then competition emerged in the Asia Pacific region with brands such as Micromax, Nexian, and i-Mobile and chipped away at Nokia’s market share. Android powered smartphones also gained momentum across the region at the expense of Nokia. In India, their market share also dropped significantly