Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers – which raises significant privacy and security concerns.
Mobile phone manufacturers – emerging competition
Prior to 2010, Nokia was the market leader. However, since then competition emerged in the Asia Pacific region with brands such as Micromax, Nexian, and i-Mobile and chipped away at Nokia’s market share. Android powered smartphones also gained momentum across the region at the expense of Nokia. In India, their market share also dropped significantly